Watch Dogs and AC feel eerily similar, I wouldn’t be surprised if they are just swapping out assets, a map, and a standardised game story file format at this point.
IMO their game engine, formula and approach to franchises need to change drastically, if they truly want to demonstrate a fresh start to the public. Anything short of all three is going to feel like a half baked Ubisoft Special, regardless of how talented their writers may be