When a company only has to please customers they are allowed to bend and in extreme cases break their own rules for a customer to be satisfied.
When you have to please share holders and customers. You as a laborer must decide to please the customer or the share holders. Sadly the longer you work somewhere the more like you are to please a customer if you work with them directly. The further you are from the customer the more likely you are to disagree with choosing customer satisfaction over shareholder satisfaction. Begin enshitirication.