You have to jump through all their hoops (formatting, stylesheet, citations, etc.)
You have to transfer all rights to them (no limits cited) for a remuneration of precisely zero pounds, euros, or dollars.
They will sell your article to their subscribers, keeping the proceeds.
If you want to make your article available to everyone, not just their subscribers, you have to pay the journal that has appropriated the rights to your creative, scholarly work a tidy sum that is somewhat to the north of €2800.
This is the route intelligent academics choose. (Don't laugh.)
Perhaps I'm not quite that intelligent, but I do have what I believe to be a better model:
A. If you want to sell your article, upload it to ko-fi at a price of $1.
Advantages over submission to "Folklore":
i. You can write it the way you want. No hoops.
ii. Your work is already worth more (to you) than the value "Folklore" grants.
B. If you want to give your article away (aka "Open Access"), upload it somewhere on the Web, and point hyperlinks at it.
Advantages over submission to "Folklore":
i. Your work is just as accessible as it would be, were it published by "Folklore".
ii. You just saved more than €2800. Buy yourself a celebratory beverage of your choice.
There is a disadvantage, however: no peer review. But if people can read it, they can evaluate it. Some of them might even let you know what they think.