Does it make sense for NPR to spin up their own instance with the additional administration and server costs? Or is it a better use of their money just to have an account on a larger instance… which also makes discovery of them easier (everyone on mstdn.social sees them in the local feed and relevant hashtags without having to specifically follow them on other servers).
The local mastodon instance helps with authenticity, but hinders the discovery of the “buzz” in local of an appropriately topical instance ( mastodon.energy/explore ).