But they’re not moving people to the fediverse, they’re basically rolling out the same plugin integration that is available for WordPress already and the only reason they’re even attempting that is because they’ve not given up on monetizing Tumblr and in order to do that, they have to garner more traffic of which they feel that Tumblr can get with the rising tide of primarily Mastodon.
I’ve said it before, I’ll say it again, people should move their Tumblr accounts to FireFish.