I used to watch iilluminaughtii several years ago, probably because I've been grabbing popcorn and enjoying watching someone dunking on multi-level marketing since, uh, 90s at least. Then I watched some video that was about some topic that I was kind of in middle of a deep dive, too (I can't remember which exactly. Elan School, probably?). And the video was bland as hell. And then I was like "yeah, most of these other videos are kind of forgettable shallow pap too".
...and this year we found out about the whole landlordy corporate town fancier backstabby financial abuser helicopter-CEO situation. And the content mill situation. And the plagiarism thing. Can't forget the plagiarism thing. ...I was like, "oh this all just makes sense now."