AlexanderESmith,
@AlexanderESmith@kbin.social avatar

People used to believe that leeches could suck the illness out of you. There's always been someone selling bullshit.

If you mean specifically the outward appearance to a general audience, the term "Keeping up with the Joneses" has been around for ~110 years ( https://www.grammarphobia.com/blog/2017/01/keeping-up-with-the-joneses.html ).

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