“Apple haven’t been known for their hardware” negates absolutely any credibility to your arguments. This shows a fundamental misunderstanding of Apple’s industry and cultural influence.
This statement was true in the late 80s and early 90s before Jobs came back, but since literally the iMac, Apple is absolutely “known for their hardware” first and their also-worthy-of-switching-costs software second.
As a company, they value and pursue these equally, or at least intend to, but from the outside, putting software first, especially for mainstream appeal is just…false.