A bit pedantic, but it is also industry leading in revenue/profit. Even in Europe and parts of Asia. A first glance it is a pretty “duh” statement. But companies, like Samsung, see Apple’s price action and then move in unison toward it. Sure, you can get plenty of phones for relatively cheap these days. Often times with huge drawbacks or a lot of additional spying built in (or “features” like advertisements in notifications). Or you pay for it in other ways, such as not receiving more than a year’s worth of updates.