I admit I didn’t read many replies due to time. But to add to them, the more I deal with my mother who is becoming more technologically challenged in her years, I constantly get to hear about how confusing her Android is sometimes, I sort of wish she’d switch to Apple for it’s simplicity! I used to have an iMac and was gladly part of the eco-system for a while and enjoyed how intuitive it was. With that said, when the time came for me to join the Smartphone world in '10 or so - I went Android and haven’t looked back.
We’ve looked at them in the past and while they make solid quality phones and easy to use phones, from what I understand, the battery life is somewhat to be desired? (as of a few years ago). The formula they use to make everything stay within their Eco-system seems to be working for them. After all, if you have an iPhone, then it seamlessly works with your Mac, or other Apple Devices. There’s more control over it.
For the best flexibility with our family, we use Android and will for the time being. Not to say though that the newer Linux based phones (PinePhone,Librephone etc) aren’t catching my attention because they are and I’m a die hard Linux user! :)