AlmightySnoo,

They centered their UI marketing around water:

Aquamorphic Design uses the overarching inspiration of water to blend innovation, adaptability to changes, and intrinsic simplicity into its OS design.

(ifdesign.com/en/winner-ranking/project/…/570747)

Maybe there’s some cultural aspect to it that gets lost in translation (and those slides do look machine translated), but I find most Chinese marketing to be really hilarious. I really hope to get an explanation one day as to why marketing is the way it is in China.

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