Again TCL misrepresenting their NXTPaper display. At least they’ve stopped actually calling it “full colour epaper” which was an outright lie and moved to “paper-like” which is wrong but legally they can get away with that.
These are IPS LCDs, with standard backlighting. they have a highly matte surface and a semi-reflective layer for improved daylight viewing. they are not E-ink or E-Paper or any of those fully reflective technologies.