e: The Portuguese post seems to be largely based on this Guardian article, that also describes it as utopian:
Ford believed fair treatment would make his workers more responsible citizens and, in the process, solidify a client base for manufacturers. The Rev Samuel Marquis, one the heads of Ford’s employee relations office, once proclaimed that Ford’s cars were “the by-products of his real business, which is the making of men”.
But some of Ford’s social ideas were highly sinister – most notoriously his anti-semitism, which featured prominently in a newspaper he himself printed, the Dearborn Independent.