Yeah, I guess electricity is pretty cheap in my corner of Europe (like a quarter that), so I don’t really notice.
Efficiency does affect more than just electricity costs. less efficient chips also means more heat and more massive coolers. Many of the higher end cards today have thick, heavy coolers that we now have anti-sag braces. It also potentially means more noise for fan coolers or requiring more expensive coolers.
Good points. I guess the average customer for their new cards is probably willing to put up with said issues to get the latest and greatest performance, or that’s what the CEO is counting on