Only a few people saw it, mostly CEOs and billionaires. They said it could revolutionize cities, which is technically true, as part of a larger transportation shift. But the rest of the public just heard ‘this will revolutionize the world’. And they didn’t do any focus groups or beta testing or anything outside of their own company, so they didn’t have anyone telling them ‘I’m not gonna pay $5k for a fucking scooter’.
And then they launched, and people started telling them ‘I’m not gonna pay $5k for a fucking scooter’. And then powered skateboards became the Next Big Thing, and then some Chinese companies realized nobody wants to learn to skate just to get around so they put a battery and a motor on a Razor scooter and suddenly Ninebot blew the fuck up.
Then Dean Kamen (inventor of Segway) got killed riding one, and Ninebot bought what was left of Segway.