Among respondents who own luxury brands that they themselves bought (e.g., Gucci, Versace, Rolex), 44% prefer to live in a world without any of those brands altogether. Among respondents not owning such brands, the fraction preferring to live in a world without them is 69%.
That’s interesting.
Actually, this is kinda like using fossil fuels. If we didn’t have fossil fuels our lives would be miserable. And while using them adds some utility, burning fossil fuels still leaves us miserable, particularly as climate change grows worse.And so, even though I use fossil fuels to fuel my car, heat my home, and cook my food, I’d still prefer to live in a world where its significantly reduced to phased out altogether.
bfi.uchicago.edu
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