To borrow a phrase from Roberts, the best way to stop criticism that the court is “going beyond the proper role of the judiciary” is for the court to stop going beyond the proper role of the judiciary.
This, right here, is my favorite line of the article.
Yes, the annoyance of the ads is the bigger problem. Give short, non-annoying ads (the solar ones are some of the worst) and I won't work to stop them.