That’s not mutually exclusive to datamining though*. Yes they have a product in their stores, but the customers are unwitting products (to another customer-group) themselves (tbf this happens a lot, which does NOT make it ok however)
*not saying this happens, I don’t know if the EPIC store datamines, I have never used it as I am on linux so I may as well not exist to EPIC
*points finger* That's bait. (feddit.ch)