Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
Right, nearly all US carrier and MVNO plans have offered unlimited SMS and MMS for years now. It’s free, it’s built-in, and it’s easy. For most, it doesn’t matter if chat apps are better, so it’s been very difficult to convince people you chat with to switch to a different app.
I’d argue the SMS/MMS reliance in the US is entirely because there have been no caps on it for years now. Nearly all plans you can get here have unlimited SMS/MMS included, even cheap prepaid ones.
Having a fixed allotment of texts or minutes hasn’t been a thing for over a decade at this point, and the only thing that’s expensive now is data.
Samsung joins Google in RCS shaming Apple (www.theverge.com)
Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.