"Dark MAGA: The Latest Cycle in the Far-Right Aesthetics Laundromat" by Tim Squirrell (2022).
"Many people reading about the latest development in right-wing extremist aesthetics might think little of it or find it laughable – after all, Dark MAGA attempts to make a septuagenarian former President look cool and edgy. The problem with this reaction is that it both writes off the movement as fundamentally unserious – which it is not – and allows for further amplification by journalists and others who cover Dark MAGA as light news."