Why so many people get triggered about ads nowadays?
Wherever I go, I often see the sentiment “This website has ads, so it’s trash” pop up in conversations. And honestly I don’t quite get why. 90% of the internet has always had ads, you just scroll past them and mind your business. At least they’re personalized now so you can pick a topic you like instead of diapers and miscellanous spammy trash as there once were.
My personal take is that people start understanding the negative impact unhinged marketing can have on your well-being. Ironically, while following influencers and having their happiness and worldviews happily influenced by social media.
Ads are the epitome of the enshitification of the internet. It corrupts the incentives to make anything online.
At least they’re personalized now
This is a whole other can of worms that makes it so much worse. From data harvesting to selling your information to third parties etc… It is a privacy nightmare and rather malicious in nature. This is one of the things that FOSS (Free and open-source software) tries to remedy.
Many people have become accustomed to life without ads. I have used adblockers in my browsers for probably the past 20 years. So the experience that you are talking about (just scrolling past them), is an experience that I don’t really know, unless I am suddenly using some other computer that belongs to a friend or something.
People have also gotten away from ads in their entertainment by subscribing to things like Netflix rather than cable.
Once you don’t have advertising shoved in your face 24/7, then suddenly being bombarded with it is incredibly offensive.
All that means is that they’re tracking everything about you to figure out what ads would work on you. They share your data between companies to build a profile on you.
I used to think the same as you but after enough time I just got completely fed up with everyone constantly trying to sell me things. Basically every interaction online is someone trying to take money from me. Not only that but they go out of their way to make things shittier because you’re more likely to part with your money. Like how article websites wait just long enough before you start reading before covering the screen with an ad and breaking your concentration. You can’t just scroll past those and mind your business.
There may have always been sites with ads, but they didn’t always track and profile you behind your back - that’s what’s wrong with online ads, not that there’s something wrong with advertising per se.
At least they’re personalized now
And if they’re personalised then that’s a whole level worse because that means that A: they’ve profiled you and B: they can now be much more effective at influencing you. Don’t buy the story that any of that is for your benefit.
The little personal time I have and by attention has to be wasted on looking at something that’s trying to convince me that I need a product or a service or whatever and to spend my hard earned money on it. Money that I received in exchange for my time.
We don’t live forever. The little time we have in this world is wasted on stupid work instead of enjoying life. I don’t want to waste whatever I have left on this shit.
When i load a page on my phone and 60% of the page is ads, then i scroll and there is another ad making 100% of my screen ads, for things i will never be into buying, it makes me not want to use that site.
Ads is never just ads. It’s primarily a business model that is fundamentally anti-consumer, because when your main remenue starts becoming showing ads to your user instead of selling them something of value, your priorities shift from trying to make a good quality product to trying to max out engagement in order to print as many ads as possible.
Indeed and people often say "if an ad is annoying I'll never buy that product, so ads don't work on me, also they've never made me click on or run out and buy something" !
However advertising is accompanied with thorough independent market research and sales numbers and companies can directly see the impact of their ad campaigns. It's indisputable.
In the long term it's also about brand recognition, we see a "stupid ad" today and in a year when we're looking for that kind of thing we are more likely to choose that brand over another and we don't know why but "this jams seems better". The effect is proven, scary and it's something we're relatively helpless against. It doesn't help that our brains sometimes register things running in the background on the TV while we're petting the dog. Product placement in movies works like that too, if we notice it we think it's obvious and stupid, but we still notice it and even when we don't notice it our helpful subconscious is right there helping us remember.
Moving into even worse territory, on social media like Facebook they can profile us enough to know where we're leaning politically and if we're not entirely confident in our political stance they can show us ads that looks like product ads but are designed to nudge our political stance a bit to the side in the desired direction.
The effect of ads on the subconscious is scary. It's not complete mind control but it can influence us without us noticing.
Not on social media ? No problem, they still build up shadow profiles. A Google executive once bragged at a conference that they know everything we've done since the first day we got on the Internet. Hyperbolic maybe but that confidence comes from somewhere.
theres a good part in Ready Player One (movie) where the ceo guy is showing how many more ads they can cram imto your field of view and you can still see. Was like 60 or 80% of the visual area. Unfortunately that example is how most advertising heads think. Just cram more and more ads on screen makimg the thing you are trying to do impossible or unusable
Ads as a general concept are ok to me, otherwise a lot of the Internet that is free will either go away or cost money. It’s just how many ads and what type. Pop-up ads are bad, too many ads are bad, ads that are deceptive are bad. They need to be small, curated, non-intrusive, and non-deceptive.
otherwise a lot of the Internet that is free will either go away or cost money.
It’s unfortunate, but this would be a much better internet in the long run. There are other business models besides ads. Like Curiosity Stream and NebulaTV as alternatives to Youtube. People who make video content simply get paid to do it. With ads the type of content you primarily fund is outrage content and whatever gets the most clicks regardless of whether the creator cares about what they are making or not.
There would be some growing pains in an internet that isn’t driven by ads, but it would be way better.
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