Why Defederating from Facebook/Meta is So Important

I strongly encourage instance admins to defederate from Facebook/Threads/Meta.

They aren’t some new, bright-eyed group with no track record. They’re a borderline Machiavellian megacorporation with a long and continuing history of extremely hostile actions:

  • Helping enhance genocides in countries
  • Openly and willingly taking part in political manipulation (see Cambridge Analytica)
  • Actively have campaigned against net neutrality and attempted to make “facebook” most of the internet for members of countries with weaker internet infra - directly contributing to their amplification of genocide (see the genocide link for info)
  • Using their users as non-consenting subjects to psychological experiments.
  • Absolutely ludicrous invasions of privacy - even if they aren’t able to do this directly to the Fediverse, it illustrates their attitude.
  • Even now, they’re on-record of attempting to get instance admins to do backdoor discussions and sign NDAs.

Yes, I know one of the Mastodon folks have said they’re not worried. Frankly, I think they’re being laughably naive >.<. Facebook/Meta - and Instagram’s CEO - might say pretty words - but words are cheap and from a known-hostile entity like Meta/Facebook they are almost certainly just a manipulation strategy.

In my view, they should be discarded as entirely irrelevant, or viewed as deliberate lies, given their continued atrocious behaviour and open manipulation of vast swathes of the population.

Facebook have large amounts of experience on how to attack and astroturf social media communities - hell I would be very unsurprised if they are already doing it, but it’s difficult to say without solid evidence ^.^

Why should we believe anything they say, ever? Why should we believe they aren’t just trying to destroy a competitor before it gets going properly, or worse, turn it into yet another arm of their sprawling network of services, via Embrace, Extend, Extinguish - or perhaps Embrace, Extend, Consume would be a better term in this case?

When will we ever learn that openly-manipulative, openly-assimilationist corporations need to be shoved out before they can gain any foothold and subsume our network and relegate it to the annals of history?

I’ve seen plenty of arguments claiming that it’s “anti-open-source” to defederate, or that it means we aren’t “resilient”, which is wrong ^.^:

  • Open source isn’t about blindly trusting every organisation that participates in a network, especially not one which is known-hostile. Threads can start their own ActivityPub network if they really want or implement the protocol for themselves. It doesn’t mean we lose the right to kick them out of most - or all - of our instances ^.^.
  • Defederation is part of how the fediverse is resilient. It is the immune system of the network against hostile actors (it can be used in other ways, too, of course). Facebook, I think, is a textbook example of a hostile actor, and has such an unimaginably bad record that anything they say should be treated as a form of manipulation.

Edit 1 - Some More Arguments

In this thread, I’ve seen some more arguments about Meta/FB federation:

  • Defederation doesn’t stop them from receiving our public content:
    • This is true, but very incomplete. The content you post is public, but what Meta/Facebook is really after is having their users interact with content. Defederation prevents this.
  • Federation will attract more users:
    • Only if Threads makes it trivial to move/make accounts on other instances, and makes the fact it’s a federation clear to the users, and doesn’t end up hosting most communities by sheer mass or outright manipulation.
    • Given that Threads as a platform is not open source - you can’t host your own “Threads Server” instance - and presumably their app only works with the Threads Server that they run - this is very unlikely. Unless they also make Threads a Mastodon/Calckey/KBin/etc. client.
    • Therefore, their app is probably intending to make itself their user’s primary interaction method for the Fediverse, while also making sure that any attempt to migrate off is met with unfamiliar interfaces because no-one else can host a server that can interface with it.
    • Ergo, they want to strongly incentivize people to stay within their walled garden version of the Fediverse by ensuring the rest remains unfamiliar - breaking the momentum of the current movement towards it. ^.^
  • We just need to create “better” front ends:
    • This is a good long-term strategy, because of the cycle of enshittification.
    • Facebook/Meta has far more resources than us to improve the “slickness” of their clients at this time. Until the fediverse grows more, and while they aren’t yet under immediate pressure to make their app profitable via enshittification and advertising, we won’t manage >.<
    • This also assumes that Facebook/Meta won’t engage in efforts to make this harder e.g. Embrace, Extend, Extinguish/Consume, or social manipulation attempts.
    • Therefore we should defederate and still keep working on making improvements. This strategy of “better clients” is only viable in combination with defederation.

https://infosec.pub/comment/653611 (post got too long!)

A digital speedpainting. A giant reaper with a golden chain around their neck with the logo of Facebook, Instagram and WhatsApp and a headband with the meta logo. The giant silhouette surprise a tiny group in comparison; a warm scene of small cute characters gathered around a Fediverse glowing logo. This is the mascott of Mastodon, Pleroma, Misskey, Funkwhale, Lemmy, Peertube.

This is my feelings in reference to the discussions about Meta joining the Fediverse...

License: CC-By 
(except logo of Meta/Facebook/What'sApp and Instagram, under trademarks)
Elgenzay,

^.^

FreddyNO,
@FreddyNO@lemmy.world avatar

Absolutely agree, cut them off.

FormlessMartian,
@FormlessMartian@lemmy.world avatar

Cannot agree harder

Xenxs,
@Xenxs@lemmy.world avatar

Yeah, absolutely defederate. Nothing good can come from interacting with Meta.

Quinnel,

A problem I haven’t seen anyone discuss: What of server costs?

When even just 1% of the still growing 30 MILLION Threads users (300k) are interacting with an average Mastodon, Lemmy, etc. instance every day, just how much data do you think that will generate? As Threads scales and users are posting content that users on smaller instances try to interact with, the hosts of these smaller instances bear the brunt of the costs.

Threads need only exist, and as everything scales upward and more people join the Fediverse, their sheer mass will wipe out all the smaller players just by virtue of the smaller servers being unable to cover growing server costs. 300k users creating 1kb of content each, per day, comes out to 292 megabytes of data. (But that’s not realistic. The OP contains 5,171 characters, or roughly 5kb of data.) This does not account for images, or videos, which also cost money to store. If 1% of those 300k users (1% of the 1%, 3,000 people out of 30 million) are posting images, if we assume the maximum file size Mastodon can store (8mb per image) and arbitrarily set the file size at 1mb to try to be conservative, we’re still adding an additional 3,000 megabytes of data per day in addition to the original 292, or 3.21 gigabytes of data. We’re not even yet accounting for the additional data to store the database references for all of this either, keep in mind.

Those numbers are small. They don’t include videos, and they vastly underestimate the amount of users interacting with any of our smaller instances. Every time a reply containing an image or video is posted to Threads, if smaller instances want to keep a copy for their own users to reply to or interact with, they have to store that data.

Server owners will be buried under the server costs – costs which Meta can easily subsidize with Instagram and Facebook revenue, not unlike Walmart intentionally under-pricing everything in a new branch in a small town right up until every local store ceases to exist, at which point they jack up the prices and put another new store somewhere else.

YellowtoOrange,
@YellowtoOrange@lemmy.world avatar

Good points. The musings of Lemmy/kbin/other users will be lost in the mass of karen posts, soccer moms, extremist views, god knows what else.

It’s pretty obvious that those who came here from Reddit or wherevee are looking for a place that is not dictated to by commercial interests, and if threads attaches onto these communities, I guess we’ll leave for somewhere else.

whereisdani_r,
@whereisdani_r@lemmy.world avatar

OP I completely agree with all of your points. ESPECIALLY (BIG BOLD LETTERS) we need to create better “front-ends” Anecdotally, I put a post a on mastodon that didn’t get responses (the vibe there seems a bit different on this issue, because I usually do get responses) Since the reddit migration, I’ve gone into a homelab frenzy. I have reached out to others. I have been in awe at the developers who worked on the overloading of servers and the jump on the creation of third party apps. The pre-existing community that explained a complicated process to many people.

We saw how many uses came over from reddit and found it too complicated. We had those discussions too. How there were solutions like simplifying what the fediverse is, what instances are, etc. etc. This took time for people who already cared about what was happening on reddit_ which is a small minority of internet uses.

And that would have been okay, right? We had our space, we could have had time to build.

I have been going on about this issue ad nauseum with my partner. I have a computer science background and work in cyber tech so this came to me a bit faster, but still a learning curve. I showed her videos, articles, walked her through the apps. But this is someone who is a social media user.

I had a fever for a few days (very irritated as it disrupted my home lab fever, pardon that pun) when my partner is comes running in thrilled*___* that she gets to be involved with my project and finally understands it because she saw Threads and the word “fediverse”

This is someone who is yes intelligent, who lives with someone who is way more involved with this issue that the average internet “normie”, and still, because of the front end UI, the simplification of it. The exact quote was “this is a space on the fediverse for me”

A lot of fighting happened, lol anyways if you have made it this far, especially to OP:

  1. We need to organize. I do not think anything can get done with siloed passionate informed users like ourselves. How do we organize? This will take crowd funding. Resources. Project roadmaps. Mission statements. Unfortunately, some of the ick of how we work together in a corp to roll to market.
  2. We need to move fast
  3. We need things pretty

How do we get this done?

Venomnik0,
@Venomnik0@lemmy.world avatar

This is someone who is yes intelligent, who lives with someone who is way more involved with this issue that the average internet “normie”, and still, because of the front end UI, the simplification of it. The exact quote was “this is a space on the fediverse for me”

This is exactly what I want to see and what I’ve been fighting for recently. This is complicated and brand new to all of us but if people realize they’re a part of something bigger than them. They would want to be part of that too!

sapient_cogbag,
@sapient_cogbag@infosec.pub avatar

This is complicated and brand new to all of us but if people realize they’re a part of something bigger than them. They would want to be part of that too!

That’s not how this works. The overwhelming majority of Threads users just saw whatever thing FB put on the instagram accounts and clicked it. They have probably never heard of the fediverse and even if they like the idea they’ll just go “oh, I’m already on it, no need to bother”.

We can get exposure without letting a company specialised in manipulation and astroturfing straight through the door.

Venomnik0,
@Venomnik0@lemmy.world avatar

even if they like the idea they’ll just go “oh, I’m already on it, no need to bother”. We can get exposure without letting a company specialised in manipulation and astroturfing straight through the door.

They were going to stay whether if there’s fediverse integration or not. Atleast having the option to communicate with threads is enough for the people on mastodon to stay on mastodon and have the choice to do so. Blocking them off will just cause mastodon users to have to make a seperate account just to merely communicate with their friends on Threads. Defeating the purpose of the fediverse entirely and going back to square one. Giving a corpo more power than they already need by being the only influence in their own platform and splitting off communites into the big bubbles of social media we had before the fediverse.

Besides should i have to wait till facebook fucks up before i even get a slight uptick in mastodon accounts again and potientially see my friends (if they’re even encouraged to even try it)?

sapient_cogbag,
@sapient_cogbag@infosec.pub avatar

Atleast having the option to communicate with threads is enough for the people on mastodon to stay on mastodon and have the choice to do so. Blocking them off will just cause mastodon users to have to make a seperate account just to merely communicate with their friends on Threads. Defeating the purpose of the fediverse entirely and going back to square one.

It doesn’t defeat the purpose to prevent a known-hostile actor from interacting with everyone on Fedi.

It’s not just your friends, it’s Facebook, with algorithms specifically designed to manipulate you and the communities you are part of - including your friends - and by engaging with them you end up locked back into FB’s reach and make it easier for them to EEE or EEC us or do even worse >.<

If you want to talk to your friends, use another app (including threads if you really feel that much need to interact with people who are only on there), or post links promoting Fedi on other platforms, to your friends.

Defederation exists to protect our network from groups like Meta/FB. It doesn’t defeat the purpose of federation to choose who to federate with.

Venomnik0,
@Venomnik0@lemmy.world avatar

Telling people to use another app is not a solution to the problem and again like I said would take us back to where we were from the start; locking the people that do want to use mastodon and other alternatives away from other users and forcing users to go use threads instead. We need to adopt a universal social media, not just seperate each other again and again. Just implying this isolationist attitude is whats going to give billionaires enough influence to force those users to accept changes and removed features and force them into a platform. Its a domino effect that goes back to us. I don’t want to have “move to threads” to talk to people i know. I want to use one unified mastodon account or lemmy account even and reach out to all my friends everywhere, even corpos.

Look hear me out though, I despise Meta as much as the next guy. In fact, threads is incredibly out of touch with the audience that actually uses twitter. There’s barely any features on it like hashtags, a search (not a followers search), followers only tab, even a desktop version of it. In fact the only gimmick that they really have is the fact they’re connecting to services like Mastodon. We should all be cautious about what they might do to us and the entire fediverse but bigger instances have the job of allowing and experimenting to see how this major influx of users will fair towards our own communites. The most I’m focused on is not just whether they should integrate but how they could be integrated and how as a community we should treat these people. What’s the cultural impact and everything.

I know that we all want the same thing for people to realize that corpos are gross and to get out of that shit. It’s ironic of me to say this too but i simply do believe that a user/instance has a choice in whether or not they want to interact with Meta and should have the choice. At the end of the day it all comes down to it. We shouldn’t all defederate but we should all have the choice to. Simple as that. I just want a social media that is as unified as email. I’m definitely going off a tangent but i just want a world that doesn’t tie users down to “just download x app here to talk to them”. Its not a solution, it’s the problem.

Venomnik0,
@Venomnik0@lemmy.world avatar

In fact I’d say the biggest threat to us is if Meta or whatever big bozo corporation decides to make their own version of ActivityPub (which is why i hate bluesky with a dying passion besides the AI crap).

Venomnik0,
@Venomnik0@lemmy.world avatar

“even if they like the idea they’ll just go “oh, I’m already on it, no need to bother”.”

“We can get exposure without letting a company specialised in manipulation and astroturfing straight through the door.”

They were going to stay whether if there’s fediverse integration or not. Atleast having the option to communicate with threads is enough for the people on mastodon to stay on mastodon and have the choice to do so. Blocking them off will just cause mastodon users to have to make a seperate account just to merely communicate with their friends on Threads. Defeating the purpose of the fediverse entirely and going back to square one. Giving a corpo more power than they already need by being the only influence in their own platform and splitting off communites into the big bubbles of social media we had before the fediverse.

Besides should i have to wait till facebook fucks up before i even get a slight uptick in mastodon accounts again and potientially see my friends (if they’re even encouraged to even try it)?

sapient_cogbag,
@sapient_cogbag@infosec.pub avatar

The post is too big for my next edit, so here is the next edit in a comment:

Edit 2 - Clarification, Expanding on Facebook’s Behaviour, Discussion of Admin-FB Meetups

I want to clarify the specific dangers of Meta/FB, as well as some terminology.

Embrace, Extend, Extinguish, and Embrace, Extend, Consume

The link I posted approximately explains EEE, but in this thread I’ve used the phrase “Embrace, Extend, Consume”, to illustrate a slightly modified form of this behaviour.

Embrace, Extend, Consume is like Embrace, Extend, Extinguish except the end goal isn’t complete annihilation of the target. Instead of defederating at the endpoint, Meta/FB just dominates the entire standard, and anyone who steps out of line is forced into a miniscule network of others.

They can then use this dominant position to buy out or consume large instances, or for example, force data collection features into the standard and aggressively defederate anyone else who doesn’t comply >.< - because they’re so big, most instances will comply in the service of “content”.

Such a dominant position can even be obtained simply by sheer user mass, which Threads already has to some degree, as long as the relevant instance has large amounts of financial resources to buy out instances.

In this way, they consume the network entirely, which doesn’t necessarily destroy the communities but essentially Borg-ifies them and renders people unable to leave their grasp.

Facebook/Meta-Specific Threats: Information Warfare & Manipulation

One of the major specific threats of Meta/FB in particular is their long and continued history of engaging in what essentially amounts to large-scale psychological manipulation and information warfare towards it’s various goals (money, total domination of human communication, subsuming the internet in countries where the infrastructure is still too small to resist a single corporation restricting it’s content, political manipulation, collection of ever more data, etc.), against both it’s users and non-users.

They have well over a decade of experience in this, hundreds of times more users than us (providing good cloaking for astroturfers), and untold amounts of labour, research and other resources have been poured specifically into figuring out the most effective ways to manipulate social groups via techniques like astroturfing, algorithmic prioritization, and more sophisticated strategies I am not aware of. All backed by data from literally billions of human beings >.<

This means that exposing the Fediverse to Facebook/Meta is essentially exposing us all to one of the most organised and sophisticated information warfare machines that has ever been created. Cutting off the connections immediately (as in the other analogy by @BreakingBad) not only protects from direct EEE/EEC, but also makes it harder for Meta/Facebook to influence, dominate, and consume the conversation here, either by sheer user-mass, or by malicious information warfare (or even unintentional consequences of their algorithms), or by a combination of all of these.

We know they are extremely malicious and willing to use these methods towards real-life, ultra-harmful ends. Examples are at the start of this post :)

For hypothetical examples on how this might work - in reality it might be different in the specifics (these are just illustrative):

  • Meta/FB could start a campaign (maybe astroturfed) for “user safety”, where they encourage people to distrust users from smaller instances or any user with their instance address marker not on @threads.<whatever their url>
  • Meta/FB could add “secure messaging” (lol, it’s facebook), but only between threads users. Then they could push the idea that ActivityPub is bad for privacy (the DMs are, but just use Matrix ;p - if you post stuff publicly, it makes sense that it’s public).
  • Meta/FB could by simple user mass result in most communities being on Threads. People tend to drift towards more populous communities about the same topic, in general, and Threads unbalances the user ratios so much that everyone would just go to those >.< (as opposed to right now, where we have similar sized communities on several large instances, where most people subscribe to most of them)
  • Meta/FB could use social engineering to push for changes to the ActivityPub protocol that are harder for other ActivityPub servers to implement ^.^, or even ones that are hard for non-proprietary clients to implement. For example, embedding DRM in the protocol or something like that.
  • Meta’s algorithms could over time shift towards deprioritising non-“paid”/“verified” Threads users.
  • It’s already been explained how the app as we know it essentially makes it hard for people to leave due to the fact only they have access to their server software and they also ensure that the app is only a specific client for this service.

Instance Admins, and the “Friendliness” of Meta

Some instance admins have been in contact with Meta/FB. It does make sense for at least some of them to do “due dilligence”, but I’ve seen in at least one post a comment on the friendliness and cooperativeness of the engineers and the fact they mostly discussed architectural concerns and stuff like moderation and technical stuff.

I want to remind instance admins that no matter how nice the engineers are - and how much they share your interests - they are still working for what is essentially a mass information warfare machine. This doesn’t make them malicious at all, but it does mean that what they are doing is not a solid perspective on the actual goals and attitude of Meta/Facebook, The Corporate Assimilator Organism.

Regardless of what they have discussed, they are obligated as employees to act on Meta’s orders, not the things they actually want to work on or the things both them and you find important ^.^ - or even act towards the goals they want to act towards when Meta inevitably goes for the throat.

I encourage instance admins to keep this in mind, and further keep in mind that Meta is pretty much royalty when it comes to social stuff and how to appeal to people. If they were trying to appeal to a more corporate social media service, they’d probably have gone with sending in the C-suite, but they know this community is technically inclined and less likely to buy into corpo speak and corpo bullcrap, so they probably hooked you up with all the chill engineers instead :).

Reiterating my view: Resist Corpo-Assimilation!

Note on This Post

I’ve realised this post would probably be most useful if the primary targets of Threads could see it (Mastodon). But I don’t have Mastodon cus I really am not into microblogging myself, so RIP ;p

sapient_cogbag,
@sapient_cogbag@infosec.pub avatar
Naberius,

100% agree. I’ve been shocked at what seems like extreme naivety or willful ignorance in some of the discussions on federating with corps. Corps only want profit. People are the product at meta. They just want more product.

There’s either a streak of loud and stupid that started up when the NDAs came to light or some of these “Facebook would never do anything bad” people are suspicious af.

TheVampireSaga,

If the Lemmy admins sides with people like zuck, which they shouldn’t because they’re literal communists I’m going to laugh so hard, internet would pretty much be fucked lol

DannyMac,
@DannyMac@lemmy.world avatar

Wait… FB/Meta is going to create instances? Somehow I missed this news and I’ll be trying to look this up after by post.

Anyway, yes they should not be allowed. They have a vested interest to destroy the Fediverse. How would they do this? Well, Microsoft has pioneered this strategy known as Embrace, Extend, and Extinguish: en.wikipedia.org/…/Embrace,_extend,_and_extinguis…. It’s much harder to apply these things to opensource, but we’ve all seen how much Microsoft has been Embracing Linux in the past 6-7 years.

teolan,
@teolan@lemmy.world avatar

Simply the fact that they harbor known harassers like LibsOfTikTok would be enough to de-federate pretty much any other fediverse instance. Why would their moderation have a free pass just because they’re big?

raspberriesareyummy,

I absolutely support not allowing the ZuckFuck and his corporate shills any access to the fediverse. Defederate them!

EqMinMax,
@EqMinMax@lemmy.world avatar

Tl;dr - ploum.net/2023-06-23-how-to-kill-decentralised-ne…

This is how google killed XMPP

zloubida,
@zloubida@lemmy.world avatar

XMPP is still alive, and is just what it was before Google used it. I don’t understand this argument.

TGhost,
@TGhost@lemmy.fmhy.ml avatar

Is it popular ? No Because it started to be popular back then.

zloubida,
@zloubida@lemmy.world avatar

Thanks to Google and Facebook it was more widely used. When they stopped their involvement, XMPP went back to its previous state.

The Fediverse is already popular. If Meta embrace it before leaving it, it will come back to its present state, like XMPP. But unlike XMPP, the previous state is a good one. Thus it’s not something I fear.

I do tend to think that we should defederate, but the XMPP example seems irrelevant to me. It’s more like an email situation. That’s something I fear.

xaxl,

Probably go read the article that was linked.

Wr4ith,
@Wr4ith@lemmy.world avatar

Reddit and twitters recent moves were the driving force behind me switching to mastadon and lemmy, but I ditched meta/Facebook services long ago. Adding those back into this fold really makes the choice for me kind of easy. Inviting meta to the party is just a non starter.

sicjoke,
@sicjoke@lemmy.world avatar

Fuck me I only just got here and it’s already cracking off.

brave_lemmywinks,

I’m with you, already tired of this constant whining about Meta. I hope they don’t de federate until it makes sense, this is just scare mongering.

sapient_cogbag,
@sapient_cogbag@infosec.pub avatar

Did you read any of my arguments?

DarthBueller,

I don’t know if the person is an ex-redditor but if they are, their comment is appallingly short sighted and is reminiscent of German appeasement in the lead up to WWII. “They took Poland, you all are just scare mongering that they will come for France.”Lemmy is growing because corporate fucks fucked reddit. Now corporate fucks are trying to fuck lemmy and mastodon, and their best take is “y’all are fear mongering” despite mountains of evidence that corporate fucks will fuck anything they are allowed to fuck.

pattmayne,

They’ll start setting standards, other instances will comply, and meta will control (or destroy) the fediverse.

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